On Maxi, Summer Signings, and FSG's Business Model

Well, while waiting on pins and needles in the hopes that Liverpool have signed Fabio Borini (look, there's a picture of him in training gear!), we get news that Maxi Rodriguez's inevitable exit has finally come to pass.

Which Liverpool did an excellent job of promoting, as has become par for the course. While everyone's waiting for Borini news, Liverpool's Head of Content tweets this:

Transfer news at 6pm on lfc.tv

— Paul Rogers (@PaulRogersLFC) July 13, 2012

Everyone clicks, everyone goes to the website, everyone freaks out in anticipation. Nope, not Borini, not Dempsey, or not any of the other multiple names perpetually linked. Maxi's exit. At least we know where Liverpoolfc.com's priorities lie. Website hits.

It's not that Maxi – or Kuyt, as I wrote about five weeks ago, prompting many of the same squad depth fears – is irreplaceable. As many, many have already said, Maxi was criminally underused, with Liverpool's joint-best shot conversation rate and best league goals-per-minute rate last season. But both he and Kuyt are over thirty, had increasingly smaller roles last season, and were on comparably high wages considering each's relative value. This always seemed likely, as much as Maxi will be missed both on and off the field.

It's not even that Liverpool haven't signed anyone yet, despite the squad leaving for its US tour next week, despite the Europa League qualifiers beginning in just under three weeks, despite Liverpool having signed at least one player by this point in every summer transfer window over the last decade. And don't even start that Aquilani and Cole are like new signings because, come on. Let's be serious here. The lack of incoming players are obviously a concern, but it's an explainable one: Rodgers is still getting a handle on the squad, the Euros dampened business across the market, etc. Borini almost assuredly will be announced soon [Update (2:30pm): That didn't take long.], if not later today. And others will follow.

Still, as @AvoidingTheDrop cleverly quipped:

Number of additions made to Liverpool squad to replace three depth players: 0. Number of new social media initiatives by LFC this summer: 3.

— Avoiding the Drop (@avoidingthedrop) July 13, 2012

The perception is that LFC (read: FSG) care far more about commercial deals and the wage bill than the actual football. Granted, at this point, it's still perception, arguably reactionary perception, but the prevailing perception nonetheless. And with the season soon to start, frightfully close to becoming reality.

Of course, we were warned. A guest post from friend-of-the-blog Mike Anton said as much 21 months ago. The relevant section:

Boy, Do They Like Making Money: Their home field, Fenway Park, was first built in 1912, which they still use. It's an ugly matchbox of a stadium that people now consider "quaint" because they're too nice to use "horribly outdated." Most ownership groups who wanted to purchase the Sox in '03 were going to tear it down and build a new stadium. But not these guys! They believed that the park was the franchise, so they decided to keep the old barn because they couldn't envision a franchise without it. [Editor's Note: Please ignore the use of the word "franchise." A can of worms better left closed.]

Then they whored that thing out as hard as they possibly could.

The place only holds roughly 35,000, while most comparable stadiums fit 55,0000, so seats were placed everywhere. On top of the Green Monster, the space-saving giant wall that is meant to simulate a wall 380 feet away, there are now rows and rows of seats (at $200 a pop). There are new expensive club seats, banners and ads all over the Green Monster and anywhere else you look, corporate sponsorships all over the place. After games, on their own TV network, the Red Sox cut their post game show in half so they could sell "exclusive" naming rights to two different companies, one to their "Red Sox Post Game" show, and one to their "Post Post Game" show. They have a fan club named Red Sox Nation that costs about $20 a year, and a couple years ago they had a novelty "name the President of Red Sox Nation" vote....that cost 99 cents per vote.

That last paragraph sounds vaguely familiar. Especially given FSG's announced preference for renovating Anfield.

Just look at the stories on Liverpoolfc.com at the moment. Sure, there are articles on Maxi's departure and routine fluff about or from Henderson, Flanagan, and Enrique. But there are also links to the US Tour and Auto-Ticket Scheme – give us your money! – an announcement about Garuda Indonesia as the new official airline partner, a promotion for the new monthly magazine, a promotion for the television channel, and slide-show of kids in the new Warrior kits. A slideshow. Of little kids. In the new kit. I utterly despair. The football-to-business ratio is almost exactly split right down the middle.

Let's make no mistake about it. FSG are running a business here. But whether they're running a football club remains to be seen.

Kuyt or Maxi, Babel or Benayoun

In lieu of more macro-level wrist-slitting about the club and manager's prospects, I'd rather investigate one of the tactical areas that irritated me yesterday (yeah, there were more than just this, but I'd rather write about the wingers than the fullbacks or Gerrard).

For the fourth straight game against 'top-level' opposition, Maxi's started on the left. Admittedly, I didn't see a ton of him at Atletico or for Argentina, but when I have, he's been deployed on the right every time.

Maxi on the left: 1-2 United (a); 0-0 City (a); 0-1 Arsenal (a); 1-0 Everton (h)
Maxi on the right: 4-1 Pompey (h); 0-1 Wigan (a); 2-1 Blackburn (h); 0-0 Wolves (a)

If Maxi starting on the left when either Babel or Benayoun (or both) has been available isn't the perfect demonstration of Benitez's conservatism, I don't know what is. It's ostensibly "worked" in two of those matches, Everton and City (as both sides were clearly content with a draw at the Eastlands), and Liverpool could have eked at least a point out of United or Arsenal if other things went differently, but I can't remember Maxi making much impact in any of the four.

Despite Liverpool's record when Maxi's started on the right, that's where he's done the most, and it's led to Liverpool at least looking cohesive going forward. He was excellent against Pompey and good against Blackburn. The entire team was dire in the two losses, and Maxi's excusable for a poor game in his first start, at Wolves.

It's symptomatic of how Benitez uses the flanks, trying to control the game out wide as he does in midfield. There are multiple pros and cons to the 'keep it tight' method in certain matches; it's one of the ongoing endless debates about Rafa's tactics. It's led to some brilliant performances in Europe and the league in previous years, but few if any in this one. We can argue about how many ways this season's gone wrong; I've come up with multiple excuses over the past months. And I'll unashamedly admit to stretching for ways to defend Benitez, but I've at least come to the conclusion that his thinking about the wings has to change.

The flanks have been at or near the top of the list of Liverpool's weak spots since Rafa arrived, mainly manned by Nuñez, Luis Garcia, Kewell, Pennant, Gonzalez, or Zenden prior to this crop. Of course, the combined cost of those players not including Kewell (bought by Houllier) is less than £15m and almost all in the fees for Pennant and Garcia. The cliché of not buying championships in bargain bins yet again rings true. And money's yet again the root of all evil, but Rafa hasn't helped himself in prioritizing other areas. And to compare to Benitez's Valencia, set out in a similar formation, Liverpool's never had a Vicente (or even a Rufete), and for some reason, hasn't gone out and got one.

The point of this isn't to single out individual players (although I clearly am), bash Benitez, or again snipe at the owners for not having any money. But it's apparent, even to a sycophant like me, that Liverpool and Benitez need to stop undervaluing the flanks.

I've written countless words about how the fullbacks ideally provide the width in Liverpool's system, but this season's made clear we're not in an ideal world. Johnson and Insua are a whole different kettle of fish, but suffice it to say that fullbacks bombing forward have been problematic for multiple reasons.

I try not to let solitary games affect me, especially solitary games where I pretend to expect Liverpool to lose, but Valencia might have been what finally prompted this post. Having a player who can create that sort of threat from out wide, drawing defenders and pinning wingers, absolutely can change a game. And you have to pay the premium for that presence. At the same time, you need workhorses and piano-carriers – just like Kuyt (who I'll continue to defend until the singularity reemerges) – which is why I'm focusing on the left flank.

I'm also well aware that both Babel and Benayoun are right-footed players probably best in other positions. I still question whether either can be a full-time starter on the left, and that Benitez has used Maxi there against United, Arsenal, City, and Everton means he does as well. It's a pity Riera's napalmed his bridges, but it's not as if he's done much of anything this season either. Although, to be fair, the combination of the three did lead Liverpool to its highest points total in years last season.

At the least, we've seen some continued attacking cohesion when Babel and Benayoun have been on the left, as we have when Maxi's been on the right. Kuyt's obviously going to start most games, but Maxi has and should continue to spell him at times, especially against lesser opposition, as against Pompey and Blackburn.

Long story short, pick a flank and stay there, at least for the rest of the season. And in the off-season, no matter what turmoil goes on (and there assuredly will be some turmoil), this is again the position I most want to see addressed.

On Maxi Rodriguez

Poor Maxi Rodriguez. From Atletico’s fire to Liverpool’s frying pan.

I can’t decide whether I’m happy or skeptical, optimistic or pessimistic over the deal. Little has a silver lining after yesterday’s calamity, but I felt similarly before the match. And yesterday's result will only intensify the pressure on Rodriguez, which obviously isn’t fair.

First and foremost, Maxi Rodriguez is a classy player that’s impressed me the few times I’ve seen him. He’s a clever, skillful attacker with a cannon of a shot, and Liverpool could certainly do with more creativity, especially from the flanks. He scored the best World Cup goal I’ve had the fortune of seeing, and a peach of a strike at Anfield last season. And he needs to prove his worth to the national team before this summer’s tournament, which is a massive incentive.

That he’s signed for three and a half years – instead of the 18 months first suggested – also demonstrates Benitez has faith in his adaptation. Or it could say that Liverpool were hamstrung to the player’s (read: agent’s) demands.

It’s cliché (and it certainly wasn’t true for the last player Liverpool signed from Atletico), but I just can’t get the memory of Morientes out of my head. I worry about how Rodriguez will adapt to English football and where he’ll fit into the team. While Benitez unsurprisingly said he can play anywhere along the line of three, he’s been on the right every time I’ve seen him. And while Kuyt’s recent form has revived the debate over his merits on that flank, he’ll still be hard to dislodge from Benitez’s 4-2-3-1. But who knows if Liverpool will continue with that formation; it certainly hasn’t done wonders of late.

Having played with Mascherano, Insua, and Torres should also be a massive benefit. Maxi’s relationship with Masch was a key factor in coming to Anfield, and he played well with Torres at Atletico before his knee injury and Torres’ transfer. He’s yet another player that’s captained a club or country side – Gerrard, Torres, Mascherano, Benayoun, Lucas, Kuyt, and now Rodriguez (I reckon Carra counts as a leader too).

But he’s struggled to recreate his best form for almost three years now, since a serious knee injury in ’06-07. He still played nearly 40 games in each of his last two seasons, but I wonder how much gas is left in the tank. Atletico’s problems assuredly haven’t helped his recovery either, but that alone makes me question how he’ll adapt.

That and Liverpool’s form – sadly parallel to Atletico’s at times this season – won’t ease any transition. We’ve seen the pressure built by expectations in Aquilani’s performances after finally getting over his injury. Any player finds it hard to settle into a struggling side.

Don’t get me wrong, I’m still thrilled Liverpool signed someone, and on paper, Rodriguez checks a lot of boxes. The cost was also right, which is a rarity in January. And to be honest, if his clearance goes through in time and he’s fit, I hope he’s thrown in the deep end against Stoke. Can’t do much worse. But this season should have demonstrated that there's little chance of panaceas.